Dimension
Hybrid
Date Created
Jan 28, 2025 12:34 PM
Price
Archive
Description
The campaign for haircare brand Apotek Hjärtat's Apolosophy products sees a woman staring out of the digital display, with her hair hanging loose around her shoulders.
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Published
Access
On-Site
Interaction Level
One-Way
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URL or Reference
Description
The campaign for haircare brand Apotek Hjärtat's Apolosophy products sees a woman staring out of the digital display, with her hair hanging loose around her shoulders.
The minute a train enters the platform, the sensors pick up the movement which triggers the display to change, showing the woman’s hair being blown around her head just as if she were stood on the platform.